*image from the fabulous WASP tome A Privileged Life
It could be a cliche, but most southerners I know (including yours truly) love color. And we love monograms. And most of us love prints, too. Add together all of these beloved elements and you've got Lilly Pulitzer.
As a child growing up in Nashville, Tennessee, I don't know that I ever had any actual Lilly Pulitzer clothes--mine were probably just poor-man's versions--but much of what I did have was covered in things like embroidered pastel whales, pink umbrellas, and so on....surely Lilly-inspired, if not actually Lilly-branded themselves.
The best part of my discovery? Now I can indulge in a dose of Lilly without wearing a palm tree somewhere on my person. And that's, as the Northeast's version of Lilly, Martha Stewart, would say, a good thing.